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Make Your Advertisers Happier by Receiving More RFQs

Increasing opportunities for your advertisers is just one click away

There is nothing your advertisers like more than receiving sales leads. When you make the process of researching and making purchases easier for your readers, they love it too!

Almost everyone knows how powerful Buyers’ Guides and Directories can be. Across many of our clients’ sites, there is a whole-lot-of-revenue being generated by selling premium listings and offering lead generation and value-added resources for advertisers.

A reader can visit your Buyers’ Guide and ask for a Request For Quote (RFQ) from whichever advertiser they are interested in. Powerful, sure; but why stop there? Make it easy for them to request quotes from multiple companies at once. They fill out a quick form, and in one click it sends their RFQ directly to all the advertisers the buyer is interested in hearing from.

So if you have a Buyers’ Guide (yay for you!) – it is simple to enable our Request For Quote feature – please talk to your project manager or visit this Knowledge Base article.

Case studies

Build or Buy? Lessons from Beverage Digest on Modernizing their Publishing Platform

The Beverage Digest team partnered with ePublishing after embarking on a strategy to modernize and better monetize their business.

Recently, we spoke to Beverage Digest co-owner Duane Stanford. Beverage Digest is a well-respected publication focused on the global beverage industry.

WholeFoods Magazine Builds Solid Foundation for SEO with Continuum

WholeFoods Magazine had outgrown WordPress and its current web provider. They were ready for a publisher-focused, purpose-driven partner.

Driving their desire for change was a need to generate more revenue. While WholeFoods Magazine had a wish list of items that ePublishing’s Continuum delivered – fewer departmental silos, better audience data collection, dynamic content metering, directories, and improvements to newsletters – search engine optimization to drive more traffic was a top priority.

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