Technology for Modern Media

Search Engine Optimization (SEO)

A website’s success via the Search Engines is a result of many things working together.

A website’s success via the Search Engines is a result of many things working together:

  • A properly structured site enabling Search Engines to see it
  • Page elements ensuring targeted words stand out to the Search Engines
  • Keywords that are closely aligned with converting on your business goals
  • Sufficient depth on the site to be competitive

While the Search Engines regularly change algorithms, these fundamental tactics are evergreen – and necessary to ensure site health.  Regular analysis and attention will reward you with top listings that are essential to both high traffic numbers and subsequent conversions.

ePublishing’s SEO services include comprehensive analysis and reporting on your website’s current status, alongside a roadmap for success of your targeted keywords on the top search engines, weighted against your competition.

Our in-depth reporting includes:

Analytics Analysis
Keyword Selection
Directory & Site Structure Direction
Page Title Scheme Direction
Page Headers Scheme Direction
Link Usage & Naming Direction
Breadcrumbs Scheme Direction
Website Copywriting Direction
URL Formatting & Naming Scheme DirectionMeta Descriptions Format
Meta Keywords Direction
Image Naming Scheme Direction
Images Alt Tag Naming Scheme Direction
Meta Robots Text Recommendations
Robots.Txt Recommendations
Nofollow Recommendations
Site Map Creation And Manual Submissions To Top Engines And Indexes

Search Engine Marketing

 Pay Per Click

Case studies

Build or Buy? Lessons from Beverage Digest on Modernizing their Publishing Platform

The Beverage Digest team partnered with ePublishing after embarking on a strategy to modernize and better monetize their business.

Recently, we spoke to Beverage Digest co-owner Duane Stanford. Beverage Digest is a well-respected publication focused on the global beverage industry.

WholeFoods Magazine Builds Solid Foundation for SEO with Continuum

WholeFoods Magazine had outgrown WordPress and its current web provider. They were ready for a publisher-focused, purpose-driven partner.

Driving their desire for change was a need to generate more revenue. While WholeFoods Magazine had a wish list of items that ePublishing’s Continuum delivered – fewer departmental silos, better audience data collection, dynamic content metering, directories, and improvements to newsletters – search engine optimization to drive more traffic was a top priority.

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