Technology for Modern Media

Our Process

Whether you seek a dynamic news site, an eCommerce powerhouse or a full-featured web portal with video, each deployment of ePublishing is designed to support your unique business model.

Whether you seek a dynamic news site, an eCommerce powerhouse or a full-featured web portal with video, each deployment of ePublishing is designed to support your unique business model. As your business and audience grows, additional features within ePublishing can be installed to meet your evolving needs.

First, the ePublishing team works with you to understand your business model, audience, staffing and processes. We help you streamline those processes to save costs, increase productivity and speed to market, with improved workflow and enhanced tools.

Next, we collaborate with your team to create appropriate online content strategies. We analyze your competition, provide business case scenarios and incorporate industry-wide best practices before outlining new opportunities and ways to generate revenue.

Then, we work with your staff to design and present compelling user interfaces for your websites, email newsletters and mobile delivery of your content. You take control of your content, navigation and ads to encourage users to interact with your site and ultimately drive your brand, your readership and your revenue. Our team of experts shows you the way.

After you choose a final design, our team implements that design over the ePublishing application. Your Solutions Manager will deliver pages and features to you as they are completed–to give you the immediate opportunity to provide feedback and direction.

Your Solutions Manager will also provide training on the ePublishing Administration Suite so you can not only see each page as it’s developed but also use the power of the tools to modify and control those pages. You are able to fully experience each aspect of the site in an iterative fashion, which guarantees success.

Finally, we deliver a fully functional site to you in BETA and complete all the necessary training to use ePublishing’s powerful array of authoring tools and features. Our ongoing support and attentive service will keep your staff productive and engaged, while we continue to seek new revenue opportunities on your behalf–even after you have launched your new online presence.

Case studies

Build or Buy? Lessons from Beverage Digest on Modernizing their Publishing Platform

The Beverage Digest team partnered with ePublishing after embarking on a strategy to modernize and better monetize their business.

Recently, we spoke to Beverage Digest co-owner Duane Stanford. Beverage Digest is a well-respected publication focused on the global beverage industry.

WholeFoods Magazine Builds Solid Foundation for SEO with Continuum

WholeFoods Magazine had outgrown WordPress and its current web provider. They were ready for a publisher-focused, purpose-driven partner.

Driving their desire for change was a need to generate more revenue. While WholeFoods Magazine had a wish list of items that ePublishing’s Continuum delivered – fewer departmental silos, better audience data collection, dynamic content metering, directories, and improvements to newsletters – search engine optimization to drive more traffic was a top priority.

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