Tom Lynch, ePublishing’s Director of Search Engine & Online Marketing, reviews web site SEO, UI and design for publishers at the 2008 Annual SIPA conference in Washington DC.
Unable to make the conference? Contact us for your FREE site review, or if you desire a more in-depth assessment and recommendations to improve your site.
Recently, we spoke to Beverage Digest co-owner Duane Stanford. Beverage Digest is a well-respected publication focused on the global beverage industry.
Driving their desire for change was a need to generate more revenue. While WholeFoods Magazine had a wish list of items that ePublishing’s Continuum delivered – fewer departmental silos, better audience data collection, dynamic content metering, directories, and improvements to newsletters – search engine optimization to drive more traffic was a top priority.
