Ideas that move publishing forward

We know that targeted ads are producing impressive results for BtoC and some BtoB companies. But as a publisher, what’s...

You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve...

Re-Targeting is more than serving up the same ad, over and over......

We talk a lot about individualization—whether in the context of marketing our own content or paid advertising. It makes a...

We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any...

We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy....

We’re going to guess that Facebook is one of your primary targets for social sharing (yes, for BtoB, too) because...

How can BtoB Publishers put The New York Times' lessons in social media to work?...

You probably remember when you first heard of web content management (WCM). That was back when publishing online was driven...

We've talked recently about current trends in audience behavior. General trends provide valuable insights for your content marketing approach—but it’s...

With all the focus on audience behavior in online media, it’s exciting to consider that we have a variety of...

The NY Times digital innovation report tells us that learning how to think digital is the key to success....