About the Client:
The Warren Group is a leading source for real estate and financial data, analytics and market insight. Located in Massachusetts, they serve a variety of sectors, including real estate, finance, mortgage, legal, home services, universities, government and insurance.
Challenge:
The Warren Group was using an old newspaper system to manage their subscriptions. The outdated platform didn’t offer the functionality they needed. As a result, they were searching for a solution that would easily support their marketing efforts, new data products, and site licenses and offer customizable demographics.
Solution:
Multipub met each of The Warren Group’s goals with its flexible demographics and platform set-up. All their publishing products are housed together in one system, and their new WooCommerce websites are integrated with our platform, allowing them to take orders, control access and authenticate customers through a service portal. Customizations, like a personalized accounting feed, help them quickly access important business intelligence.
Client Quote:
“Our website integration with Multipub supports our business’s growth in a number of ways. We are able to boost efficiency, identify important demographics and access real-time data. A true partner, their team has helped us adapt and better utilize the platform to meet our needs.”
Cassidy Norton, Associate Publisher & Media Relations Director, The Warren Group
The Benefits of Multipub:
Offers demographic customization
Integrates with their websites
Controls site access
Manages subscriptions and products in one platform.
