3 Social Platforms for BtoB Publishers to Watch in 2015
There is no question that some social networks are better suited to your audience than others. Let’s take a look at the 3 you should be watching in 2015.
Why Data is Important for Your Digital Publishing Strategy
You’ve heard plenty about “Big Data” and you might be just as skeptical about it now as you were when people first started talking about it, but let’s talk today about why it should be an important part of your digital strategy.
5 Social Publishing Trends for 2015
There is a lot to watch in social media for the coming year, but here are 5 trends to consider as you look to the year ahead.
5 Reasons Digital-First Delivers Big Gains, Savings
Enterprise Publishing Systems are only as good as the strategy behind them. Skeptical? Here’s how to make digital-first publishing work for you.
Trends in Social Login and Sharing Behavior for Your Strategy in 2015
No doubt social media plays some role in your 2015 content marketing strategy. Have you looked at what happened in 2014 to inform that strategy?
Content Marketing: How Much is Too Much?
Content Marketing is effective for increasing site traffic, building your sales funnel, building brand awareness, and educating customers about your product. But it can backfire.
8 Ways to Boost SEO in 2015
SEO will continue to change and what better time to evaluate your strategy than the New Year? Consider these tactics for a successful year in SEO.
6 Tips to Make Events Work
By now you know that events should no longer take a backseat in your publishing caravan. If done right, events can add to your revenue and bring your brand to life.
4 Ways to Get Your Staff to Use Social Media — Without Encouraging Clickbait
How do you create incentives for your staff to use social media, without inadvertently paying editors to create clickbait?
Which Comes First in Audience Engagement: Content Quality or Data?
If you’re a publisher considering a change in your approach to better suit your content engagement strategy, it’s helpful to remember what drives that strategy.