Unlock The Power of Your Content & Audience Data With the ePublishing API
ePublishing harnessed the power of GraphQL to create an API that provides access to all your data so you can use it as you see fit – anytime and anywhere.
Twitter Today: 7 Tips for Improving Your Engagement
With 284 million active monthly users and 500 million Tweets sent each day, there is a lot of opportunity to find and engage potential customers on Twitter. But, just how do
Speed = Conversions: Key Tactics to Optimize Your Shopping Cart
We all know the value of a speedy website for engaging readers with historically low attention spans. But, as you might suspect, it’s not just about engagement.
Amazon’s Cyber Monday Success Carries Lessons for BtoB Publishers
Cyber Monday, 2014, has come and gone, but that doesn’t mean it should be forgotten.
UGC: 4 Ways to Use Reviews to Boost SEO
User reviews are a great way to acquire new content regularly and boost customer confidence, but when leveraged appropriately, they can also increase traffic and conversions.
Why Time-Based Advertising and Individualization Could Be a Match Made in Heaven
If you aren’t operating with a multi-tier taxonomy system and working diligently to deliver related, highly relevant content to your readers, then you are likely selling yourself short, not just in content marketing, but also in advertising revenue.
Twitter Today: 7 Tips for Improving Your Engagement
With 284 million active monthly users and 500 million Tweets sent each day, there is a lot of opportunity to find and engage potential customers on Twitter. But, just how do
BtoB Marketing: Six Tips for Getting It Right
We get it: marketing isn’t what it used it be. It’s more than what it used to be. You’ve got numerous channels to navigate and limited resources.
Events: Bringing Your Brand to Life
We’ve talked in the past about the importance of adding events to your media repertoire. But, what does that really mean?
Programmatic Ad Buying: Are You Thinking About It?
No doubt, as a BtoB publisher, you’re constantly evaluating your ad models to meet the changing landscape of digital advertising. Perhaps you’re thinking about including programmatic buying in your offerings to advertisers?