Time Inc.: Lessons in Digital Transformation
Let’s take a look at how the nation’s biggest magazine publisher is coping with the inevitable changes to the industry and what strategies they are pursuing.
Social Media is a Wild Animal. Don’t Let that Scare You.
Social media is the wolverine we’ve invited into our home. We don’t know why we invited it in, but there is something powerful and compelling about it.
Why Integrations Mean Better Relationships and Four Tips for Getting There
Publishing content is no longer just about the content. It’s about building relationships across multiple channels and countless formats.
12% Traffic Growth: Why You Should Give Infographics a Try
It’s possible, now more than ever, that Infographics will improve your content marketing AND editorial content. Make sure you’re doing it right before jumping
Reader Engagement: 4 Tactics That Give You More
Let’s face it: measuring what your readers are doing is not an exact science…. yet.
What Does Individualized Publishing Really Mean?
As the industry travels further and further in the direction of individualization it’s clear that it isn’t just about employing demographic and behavioral data.
Reader Content Preferences + Taxonomy = Better Individualization
We know that targeted ads are producing impressive results for BtoC and some BtoB companies. But as a publisher, what’s the winning formula?
Six Steps to Bridging Your Data Gaps
You know that you’re supposed have data to create contextually-driven content and advertising. You know that data helps you serve your audience more effectively. Do you know what data you don’t have?
Publishing Finesse: The Art of Re-Targeting
Re-Targeting is more than serving up the same ad, over and over…
Targeted Ads: Is the Hype for Real?
We talk a lot about individualization—whether in the context of marketing our own content or paid advertising. It makes a lot of sense, but sometimes it’s hard to know how effective it is.