Video: 11 Ways to Tear a Page from Buzzfeed’s Playbook
We get it, video can be a really daunting endeavor for BtoB publishers, but it’s also a necessity in any digital-first content marketing strategy.
Video: 11 Ways to Tear a Page from Buzzfeed’s Playbook, continued
We’ve been talking about how BtoB Publishers can apply Buzzfeed’s techniques to a video strategy.
The BtoB Publisher’s Checklist for Facebook Engagement
We’re going to guess that Facebook is one of your primary targets for social sharing (yes, for BtoB, too) because recent numbers suggest that Facebook should be part of any social media strategy. Why?
Two Steps to an Engaging Social Media Strategy
How can BtoB Publishers put The New York Times’ lessons in social media to work?
Why Web Content Management Isn’t What It Used to Be
You probably remember when you first heard of web content management (WCM). That was back when publishing online was driven by a print strategy.
Audience Behavior, in Focus: What Millennials and Moms Are Doing
We’ve talked recently about current trends in audience behavior. General trends provide valuable insights for your content marketing approach—but it’s also helpful to try and drill down to specific facets of the population—to focus our tactics to engage specific readers and groups.
How Publishers Can Leverage Current Trends in Audience Behavior
With all the focus on audience behavior in online media, it’s exciting to consider that we have a variety of tools at our fingertips for learning more about how people behave online, and more specifically how we can better engage our audiences. But, how do we do that—once we have that information, how can we best put it to work for us?
Thinking Digital: What the NY Times Innovation Report Tells Us, Part II
The NY Times digital innovation report tells us that learning how to think digital is the key to success.
4 Reasons Publishers Love Behaviorally-Targeted Content
Behavioral Content is content that responds to how readers interact with your website. But, it’s more than that.
Why Marketing Automation, SaaS and Individualization Go Hand in Hand
There is a lot of talk these days about personalization, or more precisely, individualization. And for some, it might seem like all the hype came out of the blue. The concept isn’t new by any means: time and again, we’ve seen that successful marketing and selling really come down to personal connection and relationships–and usually it takes a bit of work to forge them with potential customers.
So, what happened?