Revenue Dreaming: Build a Better Event
Focusing on subscriptions, renewals, and ad revenue is a tried and true recipe for success in the media industry. Increasing Revenue per Reader, however, requires a willingness to leverage our industry expertise, experience and energy to engage readers differently.
Thinking Digital: What the NY Times Innovation Report Tells Us
There’s been a lot of buzz about the leaked NYT digital innovation report. And there should be.
The What and Why of User-Generated Content (UGC)
User-generated content is not new, but as a BtoB publisher, how much attention should you be giving it?
BtoB Blog Refresher: 7 Signs of a Successful Blog
By now, blogging is not a new medium, but it isn’t any less critical than it was before—for building traffic, boosting audience engagement and driving revenue. Let’s look at 7 qualities of successful blogs.
Building an EVENTful Revenue Stream
If you haven’t already, it might be time to consider events as a revenue stream—or improving the events you already have in your quiver.
Six Reasons Buyers’ Guides Should Be Part of Your Revenue Model
As a BtoB publisher, you know that revenue diversity is the key to success in our digital world. It’s no wonder that buyers’ guides or directories are becoming an even more powerful tool for publishers—providing valuable information to readers and precious ad space and audience data to sponsors and advertisers.
The State of Video, Right Now.
Even if you’re not in the world of publishing, it’s pretty easy to see that video plays an integral role in our online culture. What does that mean for today?
Publishing Incentives: Four Metrics that Count
It’s no secret that many publishers use performance incentives based on metrics also used to measure the success of their content strategy. If you use editorial incentives or are considering them, let’s see which metrics are truly relevant and produce measurable results.
Best Practices: Measuring Content Strategy Success
Let’s look at some of the big picture methods for measuring your content strategy’s health.
BtoB Audience Personas: Four Tips for Publishers
BtoB publishing is its own animal and there are a few key points to remember when establishing and applying audience personas to your content mark