Four Hot Social Media Tactics to Build Traffic, Right Now
You know it, we know it, it seems like everybody knows it: you blink your eye and something has changed in social media. It’s hard to keep up. Here are four current tactics that can help you take a temperature check.
Are Your SEO Efforts Keeping Up? 4 Best Practices Will Pay Off
Earlier in the year, we shared a few tips SEO efforts for 2014. Now that the first quarter is over, it’s time to check in again. Let’s look at current key tactics for handling the latest in SEO evolution.
Six Audience Personas You Can Use to Target New Customers
It’s one thing to know the value of audience personas. It’s another to actually come up with them.
What Publishers Should Ask About Responsive Design
The nature of responsive design will continue to evolve, but your content will always be at the heart of it. That’s why questions like this should be part of the conver
Social Media: Keys to Shareable BtoB
Social media is a likely a large component of your editorial and marketing strategies. Thinking about what makes your content shareable can really help to expand your audience and your reach.
The What and Why of Revenue Per Reader (RPR)
Revenue Per Reader is a valuable metric because it is an important piece of the puzzle that describes where your business is right now. But that’s not the only reason it’s valuable—because for successful publishers, RPR is tied tightly to diversified revenue and therein lies the money.
BtoB Individualization: Align Profile & Behavioral Data to be Relevant.
BtoB publishers talk a lot about driving traffic to their websites, and it’s true, increasing traffic is an important goal—but you don’t want your visitors to keep on driving through.
Five Reasons Why Segmentation = Revenue
Data is only data, unless you do something with it. That’s why we start by using it to segment our audiences.
Back to Basics: Why and How Taxonomy Can Boost Revenue
Let’s step back for a moment and talk about the “little data”—better known as metadata or taxonomy.
Four Reasons Your Readers Will Love Behaviorally-Targeted Content
We’ve been talking about how behaviorally-targeted content can increase revenue for you and the value of your readers’ experience. In our last post, we talked about how it benefits publishers, now let’s focus on your readers. How Behaviorally-Targeted Content Benefits Your Readers Hopefully, with a look at these benefits, you’ve gotten a peek at how […]