The BtoB Experience, Part II
We’ve been talking about the key components that make your content an experience for your readers. Today, we’ll talk about Context, Search and What’s Next.
The BtoB Experience: Power of Engagement
These days, what you do is probably a lot more than content management. It’s about giving your customers a complete experience that lifts them up and inspires them.
Turning Audience Data Into Revenue
When you have an enterprise publishing system tied to your audience data, applying that information becomes the foundation for building multiple revenue streams, by tailoring
The Promise of Audience Behavior Data
A central function of an enterprise publishing system is the ability to correlate content with reader behavior. Simple concept, but difficult to execute.
Social Sharing: Targeted Potential
If you’re not using data about your readers’ social behavior to target marketing and increase traffic, it might be time to ask, “Why not?”.
A Publisher’s Primer: Native Ads
You’ve heard the term, a lot. Native advertising is a reality. But as with many new “must have” tactics, we end up asking ourselves, “What exactly is it and how exactly should I be handling it?”
BtoB Publishers’ Best Practice: No Comment?
The merit of Popular Science’s choice to shut down thier comments has come under scrutiny in the publishing world and it may have you wondering about your own approach to to comments on your website.
Five Advantages of Integrating with Your Email Service Provider
Integration with an email service provider can help publishers get more value from their data—and their content management system.
How Integrations Increase the Value of Audience Data
There is no doubt as to the value in audience data when it comes to helping publishers monetize content more effectively. Yet, it’s becoming increasingly clear that audience data provides the most value when it is integrated with a publisher’s content management system.
Standardizing Audience Data for Tablet Use
Some publishers are using their analytics to expand their audience and advertising. As it turns out, there is a concerted effort to standardize audience data reporting for tablets, so that publishers can engage advertisers even more effectively.