Seven Content Models for Successful Commerce, Part II
Four more examples of how publishers are successfully integrating content and eCommerce.
Seven Content Models for Successful Commerce
Seven examples of how publishers can build the bridge form content to eCommerce.
Four Ways to Target Your Customers’ Personas Using Audience Data
Using audience data to create context awareness is likely not a new concept for you, but are you using it to its greatest potential? Do you know what your key customer personas are?
Lead Generation Series: Seven Ways to Leverage the Power of Pinterest
Like any social media platform worth its salt, Pinterest continues to grow and evolve. As one of the fastest growing social networks, it is the third largest, only behind Facebook and Twitter.
Find the Money, Part I
Today’s blog is our first installment in a series discussing the opportunities presented for new revenue-generating models in the media and publishing world.
BtoB Media Thriving: Acquisitions of Legendary Media Publications Only Tell Part of the Story
When you see historically revered publications being sold at relatively modest prices, it’s easy to feel the despair that many feel about the fate of the publishing ind
Audience Data = Monetization
There are more and more examples emerging for how publishers are using deep audience data, creatively, for monetization.
A Publisher’s Dilemma: To Tablet or Not To Tablet?
A discussion of digital editions isn’t complete without considering the potential they hold for the iPad and other tablets. While this is certainly an innovation to have on your radar in the context of your digital strategy, current trends indicate that it’s something to consider very carefully before proceeding.
Digital Editions: Still Relevant to Your Content Marketing Strategy? Part II.
Last week, we talked about digital editions in the context of a content marketing strategy, and what purposes they serve. This week let’s talk about what publishers are doing with their digital editions.
Digital Editions – Still Relevant to your Content Marketing Strategy? Part I.
It wasn’t that long ago that publishing a digital edition simply meant creating a pdf of your print publication and making it available for download. But these days, publishing a digital edition to suit the appetite of the market requires a bit more creativity and certainly, more resources.