Content Marketing Offers Multiple Options: How BrandVoice is Making Money
As a publisher, if you’re not talking about how advertising fits into your body of content, you might be missing a lucrative opportunity.
Five Things Publishers Can Learn from Wanelo
What’s Wanelo, you ask? Short answer: It’s social commerce.
Three Steps to Better Content Marketing
You know the value of content marketing, and you probably even know a few tactics already—but are you making the best of what you know?
A Case for Metering
If you are at all skeptical as to the merit of the New York Times’ new strategies for growth, it doesn’t hurt to look at how the digital strategies they’ve al
Five Ways to Improve Audience Engagement
When it comes to building revenue in publishing, engagement is the name of the game. The more engaging your content, the longer visitors stick around, the more they are likely to buy.
Considering Open Source Software for Your Website? Part II
Here are five more questions to consider when you are considering Open Source for your website.
Considering Open Source Software for Your Website? Ask These 10 Questions First.
At nearly every turn in digital publishing, you must be an expert in some new technology or trend to keep yourself in the race. But to stay ahead, all that takes time, money, personnel, etcetera.
Why Publishers Should Keep an Eye on Tumblr
There isn’t anything definitive that says using Tumblr is a must for all publishers, but recent developments certainly suggest it’s one to watch.
New York Times Revenue Strategies Worth Watching
The New York Times recently announced new strategies for growth. Why is this relevant to a B2B publisher, or even a B2C publisher?
For B2B Publishers, “Big Data” = Deep Data
It’s not so much about the data being BIG (think volume) as much as it’s about the data being DEEP (think variety). Audience Data does bring unprecedented amounts