Video Content Marketing: Seven Tips for Success
The digital audience has a voracious appetite for video. Over 100 million Internet users watch online video daily. No wonder it’s become a critical component of many a content marketing strategy.
You Say Data, I Say BIG Data
As with many things digital, online publishing has opened up a lot of big possibilities to B2B and B2C publishers. Multiple delivery channels, an array of devices, social sharing and diversified revenue streams make the world seem bigger (and smaller) all at once—with a universe of new prospects at our fingertips.
LinkedIn for Lead Gen: A Microcosm for Your Overall Strategy… And Then Some
With over 2 million members worldwide and a growth pace that has new members joining at two per second, it’s only natural for publishers to integrate LinkedIn into thei
Why Email Marketing is Still Alive and Well
As a publisher, there is no question of the potential that social media holds for lead generation. But with any good marketing strategy, it’s important to find the balance between focusing on each single component of the plan and stepping back to look at the big picture.
Key Tactics for Using Facebook in Your Lead Gen Strategy
This week, we continue our Lead Generation Series with a look at specific methods to help you generate more traffic, build brand, extend marketing reach and of course, generate leads.
7 Ways Publishers Use Twitter for Lead Generation: Lead Gen Series, Chapter II
How do you get from simply tweeting content to identifying potential subscribers and customers, and nurturing relationships on Twitter? Many publishers are doing just that, and seeing results.
Do You Need to be a Publisher and a Tech Company? Three Questions to Help You Decide.
There is no question that technology is now an integral part of publishing, as we have moved away from print and embraced various digital options. For many, the lines between technology companies and publishing companies have become blurry.
Is Your Paywall Up to Snuff?
You want every part of your revenue strategy to fulfill it’s greatest potential. When we are talking strictly about paywalls, what works?
How to Make the Most of Your Lead Generation Potential, Chapter One: Generating Leads on Your Website
Why not use your website as the hub to deploy your lead generation tactics? As a publisher, lead generation (or lead gen) is more than likely an essential component of feeding your online and print revenue.
5 Things for Publishers to Watch in Social Media
By now, you know that social media should be part of your content marketing strategy and that a SaaS Content Management System gives you an advantage to meet the evolving needs of that strategy.