Why Content Distribution Does Not Make a Content Marketing Strategy (and what does)
The terms content marketing, content distribution and content curation often get treated like the same thing. We hear a lot about content marketing these days, and rightfully so, if you are in the publishing world, content marketing is a key strategy for success.
Making Mobile Responsive Design a Reality
We are living in an increasingly mobile-centric world.. Ensure your readers are having a positive experience when accessing your content using a mobile device.
The Biggest Threat to Content Marketing Is…
Content is king, but as the content landscape turns into a content landslide, it might be worth adding a few qualifiers…
Harnessing Reader Comments for Greater Engagement
Commenting and review capabilities on your website hold a lot of potential for fostering a healthy, engaged audience. Treating your readers as participants is no longer a new concept and it’s a proven tactic for increasing audience engagement, which leads to building revenue.
Should Reddit be Part of Your Publishing Strategy?
There is no doubt that Reddit is growing exponentially and has the ability perpetuate an influential, engaged culture.
4 Things Publishers Should Remember When Setting Off Down Resolution Road
Let’s look at four key things to keep in mind as you go about setting goals or making resolutions for this year…
Paywalls vs. Revenue Diversity: 5 Ways to Make More Money Online In Addition to Putting Up a Paywall
Pursuing additional revenue streams in addition to a paywall may be worthwhile to convert more visitors to customers, AND boost your bottom line.
How to Hit a Moving Target: What Google’s SEO Evolution Means to You
The nature of SEO is changing. Sometimes it’s difficult to keep track of how things are changing. As an online publisher, you know how important Search Engine Optimization is for delivering your content to an interested audience.
The QR Code: Passé or Pass It On?
When QR Codes first hit the scene they were touted as the lively contemporary version of the somewhat passé barcode, but it seems that every six months or so since, someone asks whether or not the QR Code is in itself passé.
Make the Most of Social Networking Without Wasting Time
The addictive quality of social networking can provide you with a powerful marketing advantage. When you log on to your social networks, do you suddenly feel as if you’ve entered a vortex, only to confirm your suspicion when you next look at the clock and 15 precious minutes have gone by?