Ebooks for Marketing: 10 Tips for Success
Ebooks are a proven method for increasing traffic and lead generation. They provide a simple benefit to potential customers and help to establish your credibility…
Mobile-Friendly vs. App Attack
There is no question that mobile needs to be part of your formula, but do you need to build your own app for mobile?
eCommerce and Multiple Revenue Streams
With solid eCommerce mechanisms in place, diversifying your revenue model becomes more a matter matching…
Digital Transformation is Not One Dimensional
Recent statistics serve as a good reminder that diversifying your revenue stream is a key strategy in making the transition to digital publishing…
Does Evernote Make Your Work Easier?
Evernote just announced that it is releasing a business version that will foster stronger sharing and collaboration…
News Reading Apps Only Growing; Influencing Content Strategy
There is a covey of news reading apps out there. As a publisher, it’s worthwhile to keep your eyes on this ball…
Tech Terms for the Technically Disinclined
Technically, you don’t have to be a tech head to keep up with the technology behind your website, online and mobile marketing and sales. But it does help to know a few terms.
Why You Should Like the QR Code
You know something is here to stay when you see it tattooed on someone’s forearm—like the QR Code, for instance…
Cloud Computing: 4 More Reasons Why CFOs Like the Cloud
It was only a matter of time before Google conducted its own study on the relationship between CFOs and cloud computing…
Read This: The Call To Action
A call to action is critical in audience engagement and lead generation. Is yours effective?