In Digital Publishing, Speed Brings Swift Lessons
Speed can be intimidating—and exhilarating. When it comes to online publishing, one often walks the line between the two…
Content is Community; so is Your Website
Online readers want to be part of the community that creates, generates and talks about the content that manages to stick with them…
Fresh Content Delivers, How Should You?
Updating content is the first step in generating more traffic. Where’s the proof?
Publishing the Social Game
You don’t have to be a good hand at poker to realize that social gaming is a business opportunity. Is it a revenue builder for publishers?
SaaS CMS: Changing the Way We Measure ROI
The adoption of the web CMS has become more common than not in publishing, based predominately on an ROI calculation that considers…
Be Your Own Audience
More and more publishers are leveraging online event extensions to get more revenue from their live events and increase audience engagemen…
Data Matters in Digital Publishing
There is little doubt that big data has an increasing influence on digital publishing. The online environment is ideal…
Maximizing Value from Video – Applying Lessons from YouTube to (Indy) Business
IBJ.com recently released a redesigned video page that delivers something for everyone
The Digital-First Publishing Strategy: It’s About Time
When it comes to content strategy, if digital -first or web-first isn’t rolling off your tongue just yet, it won’t be long…
Show Us Your Content: Getting a Grasp on Content Optimization
It’s easy for things to get complicated when you think about how to get your content in front of your audience…