Leading the Pack: How Marketing Can Support Online Publishing

To increase your revenue, you can build on content and design with your marketing efforts. A recent trend shows publishers adopting this wider focus.
Publishing Made Pinteresting…

A couple of weeks ago, we raised the question about whether Pinterest and publishing go well together. True to form, successful businesses and organizations are quickly figuring out how to tailor this social platform to supplement their content and connect with their audiences.
Good News: The eNewsletter is not Old News

With everything happening in Social Media these days, it’s easy to forget about proven tools for website engagement and audience interaction.
Intuitive Website Design: One Simple Rule Gives Visitors a Reason to Stick Around

To link or not to link, that is the question. Actually, the real question is whether or not external links should open a new tab from your website.
The Latest Rage in Social Media – Another Marketing Opportunity?

If you haven’t heard of Pinterest, you will soon. It’s the latest rage in social networking sites. But don’t rush to join it — it may be right for your business or maybe not.
Increase Reader Engagement: Own the Span of Attention

The lovely inevitability of conducting business using SaaS content management and eCommerce is matched with another increasingly pertinent inevitability: the epidemic of distraction.
StoneWorld.com: Not Just a Pretty Picture

If a picture is worth a thousand words, StoneWorld.com’s relaunch is worth millions. The website takes cloud content management to another level.
You Say Social Media, I Say Social Network

Part of the challenge of transitioning to a new online content model, is that it is constantly evolving. While this gives you the opportunity to shape and influence your market, you still have to know what you are talking about.
Content is STILL King (with SaaS and eCommerce)

Making money online using cloud content management can be a hard thing to wrap your mind around, but some of the old rules still apply.
IBJ.com Wins Prestigious EPPY Award

IBJ.com has been awarded the EPPY top honor in the category of business and finance websites with fewer than 250,000 unique visitors.