Technology for Modern Media

Application architecture

Multi-Tiered Architecture = Speed, Simplicity, Savings Integrating sophisticated database capabilities with a business rules engine and an intuitive interfac

Multi-Tiered Architecture = Speed, Simplicity, Savings

Integrating sophisticated database capabilities with a business rules engine and an intuitive interface, we ensure rapid development and implementation, flexibility, low maintenance costs and performance.

ePublishing protects your technology investment by allowing you to adapt to changing technologies and customer preferences, substantially increasing ROI as it serves your business needs for years to come.
 

Tier 1: Database
The first tier is an efficient database schema enhanced through connection pooling and a proprietary RDBMS interface generator – with a caching system that substantially increases site flexibility and speed. The net result is a faster web site with searches producing better results and related content presented more effectively. ePublishing is database-independent and works with MySQL, Microsoft SQL Server™, Oracle Database™ and others.


Tier 2: Core Engine

The ePublishing core engine is responsible for serving content efficiently – executing business rules and ensuring all pages and components are working as engineered. Its configuration is driven by XML and describes all pages, features, rules, and components desired. At any time, the configuration may be changed to modify functionality, such as the execution order of business rules or content caching logic.


Tier 3: Components

The power behind ePublishing’s modularity and extensibility lies in this tier. Each feature or business rule is contained within highly configurable components that make it easier to maintain applications and web sites, add new features quickly, and save you time and money. Integrations between your site with circulation or CRM systems, call centers, merchant banks, fulfillment houses or any in-house solutions are greatly simplified.


Tier 4: Presentation

The presentation layer uses XSLT and converts the XML output from our systems into virtually any format, including; HTML for any browser (Firefox, Safari, IE), PDF, Excel, Word and plain text as presentation is separate from the data source. Web 2.0 technologies such as AJAX, CSS 2, XHTML and microformats are used to ensure a consistent presentation and an intuitive user experience with pixel-level design control.

Flexible & Scalable

 Our Process

Case studies

Build or Buy? Lessons from Beverage Digest on Modernizing their Publishing Platform

The Beverage Digest team partnered with ePublishing after embarking on a strategy to modernize and better monetize their business.

Recently, we spoke to Beverage Digest co-owner Duane Stanford. Beverage Digest is a well-respected publication focused on the global beverage industry.

WholeFoods Magazine Builds Solid Foundation for SEO with Continuum

WholeFoods Magazine had outgrown WordPress and its current web provider. They were ready for a publisher-focused, purpose-driven partner.

Driving their desire for change was a need to generate more revenue. While WholeFoods Magazine had a wish list of items that ePublishing’s Continuum delivered – fewer departmental silos, better audience data collection, dynamic content metering, directories, and improvements to newsletters – search engine optimization to drive more traffic was a top priority.

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