Technology for Modern Media

Are SaaS and IT Mutually Exclusive?

With all the cloud solutions out there there’s a lot of talk about the changing role of IT...

With all the cloud solutions out there there’s a lot of talk about the changing role of IT. It’s true that SaaS-based solutions are changing the playing field, but they are not the only factor at play. Mobile devices and the influx of a new generation of workers also impact the role of IT. 

That doesn’t mean that IT doesn’t have a role. It just means that some things are simplified, and you don’t have to rely on your IT personnel for things that you used to rely on them for. As a publisher, the cloud gives you flexibility and scalability fast, so you can adapt and make changes to your website nimbly—like turning on the light switch without having to rewire the house. 

SaaS Software and Cloud Computing create an opportunity for IT staff to focus on business-critical issues, like collaborative security for your data: creating a competitive advantage with technological choices.

Many IT professionals will argue that the role of IT isn’t changing, because technology has always been evolving. IT’s role should be (and has been) to lead, manage and advise, so that businesses’ make appropriate technological choices, stay ahead of the curve and effectively create and manage tools to improve processes and increase efficiency. 

A recent podcast on Unified Communications Strategies drives the point home: the question is not whether IT will have a role in the future, but whether or not you are using your IT team to its fullest potential.

Case studies

Build or Buy? Lessons from Beverage Digest on Modernizing their Publishing Platform

The Beverage Digest team partnered with ePublishing after embarking on a strategy to modernize and better monetize their business.

Recently, we spoke to Beverage Digest co-owner Duane Stanford. Beverage Digest is a well-respected publication focused on the global beverage industry.

WholeFoods Magazine Builds Solid Foundation for SEO with Continuum

WholeFoods Magazine had outgrown WordPress and its current web provider. They were ready for a publisher-focused, purpose-driven partner.

Driving their desire for change was a need to generate more revenue. While WholeFoods Magazine had a wish list of items that ePublishing’s Continuum delivered – fewer departmental silos, better audience data collection, dynamic content metering, directories, and improvements to newsletters – search engine optimization to drive more traffic was a top priority.

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