Technology for Modern Media

Drive Business Results with Structured Data

ePublishing's Structured Data feature helps publishers improve SEO, increase clicks, and drive relevancy.

ePublishing has always focused on helping you drive revenue and traffic. There is a key feature which can improve your search engine results you want to be sure to take advantage of — our Structured Data functionality.

Structured Data is a standardized format for providing information about a page and classifying the page content. Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general.

The result is typically better SEO rankings, improved voice search, and appearing in more context-related searches as Google benefits from understanding the relevance of your content.

If you are interested in growing your audience even more, please take a look at our knowledge base, and contact your Project Manager — we are always here to help.

Case studies

Build or Buy? Lessons from Beverage Digest on Modernizing their Publishing Platform

The Beverage Digest team partnered with ePublishing after embarking on a strategy to modernize and better monetize their business.

Recently, we spoke to Beverage Digest co-owner Duane Stanford. Beverage Digest is a well-respected publication focused on the global beverage industry.

WholeFoods Magazine Builds Solid Foundation for SEO with Continuum

WholeFoods Magazine had outgrown WordPress and its current web provider. They were ready for a publisher-focused, purpose-driven partner.

Driving their desire for change was a need to generate more revenue. While WholeFoods Magazine had a wish list of items that ePublishing’s Continuum delivered – fewer departmental silos, better audience data collection, dynamic content metering, directories, and improvements to newsletters – search engine optimization to drive more traffic was a top priority.

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