In its latest platform upgrade and second major update of 2008, ePublishing enhances CMS functionality to increase internal efficiencies, speed up operations, and automate new revenue-generating tactics.
Recently, we spoke to Beverage Digest co-owner Duane Stanford. Beverage Digest is a well-respected publication focused on the global beverage industry.
Driving their desire for change was a need to generate more revenue. While WholeFoods Magazine had a wish list of items that ePublishing’s Continuum delivered – fewer departmental silos, better audience data collection, dynamic content metering, directories, and improvements to newsletters – search engine optimization to drive more traffic was a top priority.
