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Recently, we spoke to Beverage Digest co-owner Duane Stanford. Beverage Digest is a well-respected publication focused on the global beverage industry.
Driving their desire for change was a need to generate more revenue. While WholeFoods Magazine had a wish list of items that ePublishing’s Continuum delivered – fewer departmental silos, better audience data collection, dynamic content metering, directories, and improvements to newsletters – search engine optimization to drive more traffic was a top priority.
