Technology for Modern Media

speak with a human @ 312-768-6800

  • Blog

Pay Per Click – PPC

Often times, it may be more economical or expedient to immediately obtain highly competitive keywords on the Search Engines through paid advertising.

Often times, it may be more economical or expedient to immediately obtain highly competitive keywords on the Search Engines through paid advertising.

This is used very cost-effectively with short-term offers, a response to competitive market conditions, or a unique and immediate corporate PR need. When these ads are written, they begin appearing at the top of the Search Engines on the same or next day of that need.

Using paid advertising on the Search Engines, and primarily Pay-Per-Click (“PPC”), is typically the fastest way to reach target audiences. Each time a prospect clicks your ad you are charged – hence, having a strategy to improve ROI for PPC is key.

ePublishing focuses on lowering your cost of customer acquisition and improving your ROI. By continually testing proven offers and calls to action against new concepts – you will benefit from higher conversion rates and better audience/offer targeting.

Your Pay-Per-Click ads can be developed to target specific keywords, unique offers, regions of the country, cities, and times of the day. PPC best practices recommend that upon click the ad point to a unique page, funneling the user down a path of the business goal. These ads are typically rotated with alternate versions to test and optimize the performance of each ad and campaign.

ePublishing SEM Services can optimize existing, or create new PPC campaigns for you.

Services Offered:

Campaign DevelopmentCampaign SegmentationKeyword Selection (Including Typos)Ad WritingAd OptimizationLanding Page & Microsite DevelopmentAnalytics AnalysisGoal-Funnel DevelopmentDeveloping Test ScenariosGoal & Conversion AnalysisChannel Region & Day-Part SelectionQuick Turnaround On Urgent Marketing Needs

Search Engine Optimization

 SEO Best Practices Training

Case studies

Build or Buy? Lessons from Beverage Digest on Modernizing their Publishing Platform

The Beverage Digest team partnered with ePublishing after embarking on a strategy to modernize and better monetize their business.

Recently, we spoke to Beverage Digest co-owner Duane Stanford. Beverage Digest is a well-respected publication focused on the global beverage industry.

WholeFoods Magazine Builds Solid Foundation for SEO with Continuum

WholeFoods Magazine had outgrown WordPress and its current web provider. They were ready for a publisher-focused, purpose-driven partner.

Driving their desire for change was a need to generate more revenue. While WholeFoods Magazine had a wish list of items that ePublishing’s Continuum delivered – fewer departmental silos, better audience data collection, dynamic content metering, directories, and improvements to newsletters – search engine optimization to drive more traffic was a top priority.

PHP Code Snippets Powered By : XYZScripts.com