Technology for Modern Media

SaaS Update: More New Analytics

We all know that you can't improve what you don't measure. We have released four new types of reports available immediately that deliver measurable intelligence into Articles, Authors, Page.

Many publishers are looking to drive very specific Key Performance Indicators that Google analytics cannot help them measure.  There is tremendous value in the intelligence gained from good measurement, and ePublishing continues to expand ways to empower you.

We’ve added four new types reports (with more coming) to our reporting capabilities that you can access today:

  • Articles: See view counts per article recorded within a given date range.
  • Authors: All of the below for given date range AND
    • The last time someone visited one of their articles
    • Number of visits that author was responsible for getting in the date range
    • Taxonomies the author has associated with their work (Topics, Classifications, Site Placement)
    • What specific article IDs they wrote
  • Pages: in the date range
    • Published dates
    • Number of visits
    • Taxonomy associations (Topics / Site Placement / Classification)
  • Taxonomies
    • The term
    • The last time someone looked at content associated with that term
    • The number of times someone visited content tagged to that term in the given date range.

To gain access to these reports today … step-by-step instructions are located in the ePublishing Knowledge Base:

http://help.epublishing.com/m/32641/l/531826-beyond-the-reports-in-the-report-center-how-do-i-create-analytical-reports

Case studies

Build or Buy? Lessons from Beverage Digest on Modernizing their Publishing Platform

The Beverage Digest team partnered with ePublishing after embarking on a strategy to modernize and better monetize their business.

Recently, we spoke to Beverage Digest co-owner Duane Stanford. Beverage Digest is a well-respected publication focused on the global beverage industry.

WholeFoods Magazine Builds Solid Foundation for SEO with Continuum

WholeFoods Magazine had outgrown WordPress and its current web provider. They were ready for a publisher-focused, purpose-driven partner.

Driving their desire for change was a need to generate more revenue. While WholeFoods Magazine had a wish list of items that ePublishing’s Continuum delivered – fewer departmental silos, better audience data collection, dynamic content metering, directories, and improvements to newsletters – search engine optimization to drive more traffic was a top priority.

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